A bit of history. Corporate brand communication is a philosophy that was born in the 1920s, but strengthened at the end of the 1940s in the United States and shortly thereafter was successfully introduced in Europe as well. In Italy it will find its wide application at the end of the 70s, and in the 80s the true desire to communicate through the object will be consolidated. The promotional object becomes a way to spread one's logo, one's brand identity, the PTO (advertising through the object) becomes an extremely effective communication method.
Our promotional company was born at the end of the 70s, precisely in 1979. For more than 40, Vipitalia's mission has been to offer more power to the brands and products of the customers who are successfully represented.
The brand identity of a company is the key to the success of its communication. For years we have been sharing this common concept with our customers, a concept that is reflected in the slogan that accompanies us "The power of promotion". Yes, the power of promotion. The power of communication. The power of advertising. And promotion is the way of communicating through the object.
"Advertising is the soul of commerce" is a historic phrase uttered by a legendary man of the 1950s, Henry Ford, founder of the car manufacturer of the same name. Advertising is a communication method that divulges the knowledge of a brand, a logo, a product, a service from the manufacturer or distributor to the final consumer. It comes by saying that if the product is not known it cannot be requested by the public. The same etymology of the word "advertising" refers to the very concept of "being publicly known".
It is proven that there is a direct correlation between promotional action, increased product sales and better recognition of the brand itself, which we and our customers experience every day. Satisfied customers are a business card of MrBrando and Vipitalia.
Now a large part of the population writes with a personalized pen, or goes shopping with a personalized bag or a promotional shopper. Any reality now communicates its logo. A stir in 2020 during the Covid period was the LIDL custom clothing line that created t-shirt, pants and shoes with the blue and yellow corporate colors and the logo in evidence, within a few days the products were all sold out, after all like the people who bought them! :-) A striking example that however testifies to how much the logo and the idea of the promotional item can have a great effect on the market.
There are also other objects widely used to promote your logo or communicate your corporate message. We, with Vipitalia and MrBrando, create custom clothing and merchandising items every day for our most illustrious customers: LeroyMerlin, Decathlon, Goodyear, Bridgestone, Butangas, Carrefour, Alitalia, Pepsi, CocaCola, Bricoman, Bricoio, Fulda, Trw, Dekra, Pasta Agnesi, Colussi, Tamoil, Motul and many other customers have chosen us and continue to choose us.
